We put sustainability at the center of everything we do. It is an evolving goal and definition, and we don't have all the answers. But we want to focus on efforts that have the biggest impact.
What we do
We create contemporary collection of made- to-order essentials for the modern woman. Conceived to celebrate diversity and designed with our (almost) zero- waste sustainable manufacturing platform, we offer unparalleled choice without harming the Earth.
Overproduction in the fashion industry is the cause behind many global problems, from wasted CO2 to excess items being landfilled or burned. By crafting everything to orders. we eliminate the need for excess stock (and the air conditioned CO2-draining warehouses in which its stored) and avoid mass manufacturing that results in additional.
→ Read more about impact of fashion that we are trying to eliminate here.
To reimagine the way the world thinks about fashion by being the premier purveyor of custom, (almost) zero waste clothing. We imagine a future without over-production environmentally devastating waste by only making our clothes to order. With advanced production techniques and contemporary designs, we aim to empower the modern woman with the tools she needs to express her unique point of view.
In clothing that is created with kindness and respect to our workers & the planet.
In standing out from the crowd, and celebrating ourselves with beautifully designed clothes.
In quality over quantity, and clothing that's built to last
Well made clothing still exist
Because clothing should last beyond a season. Each piece hand-crafted by a tailor in our privately owned factories using innovative fabrics from around the world.